Our Story
Welcome to Amma Yaar, where tradition meets modern elegance. We are passionate about bringing you the finest collection of traditional Indian ethnic wear, with a special focus on the exquisite art of Chikankari embroidery.
Meet Our Founder - Palak
I was mesmerized by the elegance of Chikankari, but couldn't afford the 2k-4k prices. The heritage felt like luxury behind glass, not accessible to someone like me. That's when I realized - why should culture be about privilege instead of belonging?
I decided to build a space where tradition is accessible, not costly. Where every heart can experience the timeless beauty of Chikankari without breaking the bank. Because heritage should welcome you home, not make you feel like an outsider looking in.
At Amma Yaar, we believe that culture is about belonging, not privilege. Every piece we create carries this promise - that tradition should be within everyone's reach.
Our Mission
"Affordable Chikankari for Every Heart"
To preserve and promote the timeless art of Chikankari while making it accessible to everyone who appreciates quality, authenticity, and style. We believe that heritage should welcome you home, not make you feel like an outsider looking in.
We work directly with skilled artisans to bring you authentic pieces that tell a story of tradition, craftsmanship, and cultural pride. Every garment in our collection is carefully selected to ensure it meets our standards of quality and authenticity.
Chikankari Heritage
Chikankari — the timeless pride of Uttar Pradesh
This exquisite embroidery art form has graced the wardrobes of royalty for centuries. Today, we're making this heritage accessible to every heart that beats for authentic craftsmanship. Because tradition should be about belonging, not privilege.
Our commitment goes beyond just selling beautiful clothes. We're building a bridge between the skilled artisans who create these masterpieces and the modern women who cherish authentic heritage wear. Every stitch tells a story, every pattern carries history, and every piece brings you closer to our rich cultural legacy.
Ye Adaayein Hai Amma Yaar
This is our essence - the grace, the elegance, the timeless beauty that defines every piece we create. It's not just about the clothes; it's about the confidence, the heritage, and the story you carry with you.
Why Choose Amma Yaar?
At Amma Yaar, we believe in:
Authenticity: Every piece is genuine, crafted by skilled artisans using traditional techniques.
Quality: We maintain the highest standards in fabric selection and craftsmanship.
Customer Care: Your satisfaction is our priority, with dedicated support for all your needs.
Cultural Heritage: We're committed to preserving and promoting traditional Indian crafts.